It’s our belief that they aren’t doing enough, so asked this question. So, what does Dr Bhaskar Das believe? Well, here’s the January 13, 2021 edition of Das ka Dum by Dr Bhaskar Das. Read on…

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Q. Do you think the various print, TV, digital, radio and outdoor media industry associations have failed the interests of their constituents? Unlike, say, the various players amongst advertising agencies and advertisers who are more aware of their rights? And help in setting things right?

A. For the uninitiated, your assertion might appear true. But it’s not factually correct. Even in media, there are industry associations by vertical formats of delivery/ genre. And they have been playing their role as per the expectations of their members. You might have visibility to the reasons for your observation, but I admit I am not aware.