Desperados launches Virgin 0.0% non-alcoholic beer

Desperados has become the latest major beer brand to move into the no and low-alcohol market with its new product, Desperados Virgin 0.0%.

Following its successful launch in France last year Desperados is preparing to roll out the alcohol-free beer globally, starting with the Netherlands and Poland this month and Belgium in February.

It joins other major beer brands including parent company Heineken, Peroni and San Miguel which have added non-alcoholic alternatives to their ranges in recent years, to meet a growing demand among drinkers for 'no and low' alternatives.

Desperados said the new release would also complement its wider portfolio, which includes the original beer plus Mojito, Lime and Ginger variants. 

Diederik Vos, Desperados brand director, said: "Desperados is a brand defined by its boundary-pushing spirit and the launch of Desperados Virgin 0.0% is a major strategic next step on this exciting journey.

"With a growing number of drinkers seeking alcohol-free alternatives, we are delighted to expand Desperados into the low and no-alcohol drinks category to deliver a refreshing new taste experience."

13 January 2021 - Bethany Whymark