Calendar year 2020 was disrupted by the Covid-19 pandemic and the subsequent lockdown. Yet, a look at the full-year advertising volume numbers shared by the Broadcast Audience Research Council of India (BARC) shows that top advertisers increased their visibility significantly during the period.
Growth in ad volumes for 2020 was up 10 per cent from a year ago, with the recovery being sharp in the second half of the year when the Unlock phase began.
Companies such as Hindustan Unilever (HUL), Reckitt Benckiser (RB), Procter & Gamble and ITC retained their position as the country's top four advertisers during the year, though HUL and RB increased their ad volumes sharply by 30 per cent and 37 per cent each.
Dear Reader,
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.
Digital Editor
RECOMMENDED FOR YOU