upGrad, the edtech major and India’s online higher education company that has already impacted one million individuals, is now set to go global global with the ambitious objective of reaching a billion people, and it plans to begin its international foray with the Asia Pacific region and has signalled that intent by appointing Zubin Gandevia as CEO for the region.
A respected entertainment industry leader, Zubin most recently served as President, Asia Pacific and Middle East at FOX Networks Group Asia (part of the Walt Disney Co). In this role, he led FOX to become Asia’s number one Pay TV network, bringing leading media brands to consumers in over 30 countries.
Zubin is credited with FOX’s first-mover advantage in the region, and was responsible for the launch of high-definition (HD), on-demand entertainment and the direct-to-consumer FOX+ app since superseded by Disney+
In a rapidly changing entertainment sector, Zubin’s ability to anticipate consumer demand, champion digital innovation and build strategic partnerships, resulted in impressive market share growth for FOX.
Zubin is credited with FOX’s first-mover advantage in the region, and was responsible for the launch of high-definition (HD), on-demand entertainment and the direct-to-consumer FOX+ app since superseded by Disney+. Prior to this, Zubin was Chief Operating Officer Asia Pacific & Middle East at FOX, orchestrating its key merger with Star, and the acquisition of ESPN Star Sports.
Zubin had joined FOX from Star TV Network, where he created and scaled the National Geographic Channel. Before that, and while at university, Zubin’s natural entrepreneurial spirit saw him co-found one of India’s first cable networks that went on to become Hathway, India’s largest cable services provider.
Ronnie Screwvala, Co-Founder & Chairman, upGrad, said, “Zubin brings an enviable track record of starting and scaling successful businesses and I’m excited for the potential we can unlock with his leadership.
“Having built a proven and trusted edtech brand in India, we are now poised for growth with plans to scale our offering to support more people in building their future careers, and Zubin is very well-placed to help us achieve this. He brings a lifetime of commercial wisdom and is a proven change-maker with a passion for lifelong learning, which aligns squarely with upGrad’s values.
“Zubin’s background in forging strategic partnerships and his keen interest in digital content delivery will be key accelerants for our expansion in Asia. I look forward to working with him to realise our vision of reaching a billion people through upGrad,” Screwvala said.
Seeking to address the employment and upskilling challenges faced by many economies in the region, Zubin will lead upGrad’s expansion plans across APAC. Through partnerships with governments, universities and businesses, upGrad will launch localised online courses to boost the career prospects of thousands as countries look to pivot towards new digital and Industry 4.0 skills in response to rising unemployment.
