Zoa is made with ingredients like turmeric, camu camu and acerola cherry. Acerola cherry is a key ingredient in another Molson Coors product, Vizzy hard seltzer, which does contain alcohol.

Zoa has caffeine, which Molson Coors says comes from green tea and unroasted coffee beans.

This is Molson Coors’ first energy drink, and part of the company’s effort to expand beyond beer. Other Molson Coors brands include Blue Moon, Carling, and the namesake Molson and Coors brands.

See: Molson Coors CEO says revitalization is about ‘more than just seltzer,’ though that’s a big part of the ‘beyond beer’ approach

“The energy drinks category is huge, and it’s growing. And it is a key area of focus for our nonalcohol business this year,” says Marlon Hernandez, senior director of Molson Coors’ nonalcoholic business, in a post on the company’s blog. 

In addition to energy drinks, Molson Coors is venturing into other nonalcoholic areas like beverages made with CBD.

Johnson said he and his partners took 18 months to create Zoa.

Johnson has a history of successful partnerships with Under Armour Inc. UAA, +0.90%, which sold out of the superstar’s shoes, Project Rock 1, in 30 minutes when they were introduced in 2018.

Under Armour has since partnered with Johnson on a number of other items.

Johnson is also the founder of a small-batch tequila brand, Teremana.

Molson Coors stock has soared 38% over the past three months, but has slumped 9.6% over the last year.

The S&P 500 index SPX, -0.46% is up nearly 17% over the past 12 months.