ORRVILLE, Ohio: The Jif Brand announced plans to launch its latest innovation with Jif Natural Squeeze Creamy Peanut Butter Spread, which will be available online and at select retailers starting this month.

The new product is easy to use for the whole family and can conveniently measure out the perfect portion of peanut butter for recipes, cookies and smoothies or be enjoyed right from the pouch on apples, celery or carrots.

Made with just five ingredients and 90 percent peanuts, Jif Natural Squeeze Creamy Peanut Butter Spread contains no preservatives or GMOs.

We're excited to expand our innovative Jif Squeeze product line, giving Jif peanut butter lovers more ways to enjoy, said Jake Calhoun, Director of Brand Strategy for the Jif Brand. Now you can get the last ounce of squeezable, creamy goodness in an additional variation - because it's That Jif'ing Good!

Jif Natural Squeeze Creamy Peanut Butter Spread is a convenient multi-serve 13 oz. pouch, making it the perfect pantry staple for snacking for everyone in the family, even the kids. The new product will be included in the Gladiator commercial, which is also launching nationally today. The campaign includes 15, 30 and 60 second ad spots that highlight how the peanut butter can be enjoyed without the use of a spoon.

Jif Brand Set to Expand Product Innovation and Convenience with Jif Natural Squeeze Creamy Peanut Butter Spread

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