Neonyt on Air to enter second round from Jan 18-22

07
Jan '21
Pic: Messe Frankfurt/ Neonyt
From January 18-22, 2021, digital community format ‘Neonyt on Air’ will enter its second round. Its presenting partners Gruner Knopf, Hessnatur and Oeko-Tex, various fashion, digital and lifestyle experts will discuss to achieve transparency in textile and fashion industry. Personalities from politics, IT and finance will provide input on sustainability.
 
The second edition of Neonyt on Air, which is taking place this January, is all about “the power of community” and will feature a dozen keynotes, interviews and panel discussions, more than 20 national and international speakers, cross-sector insights and relevant discussions.
 
High up on the agenda is the subject of transparency. From the choice of raw materials and fabrics to production and sales through to the final product the journey covered by an item of clothing and the ecological, economical and social conditions that it is made under are the number one topic at Neonyt on Air.
 
The Covid crisis has made it even clearer which parameters need to be readjusted if we want to make the textile and fashion industry fit for the future and, above all, sustainable. 
 
“Especially in times of crisis, it all comes down to showing solidarity and responsibility also to the people who make our clothes,” Dr Gerd Müller, federal development minister, said in a press release. “I am delighted that Neonyt on Air is giving experts the opportunity to discuss solutions for sustainable textile supply chains. After all, the crisis has shown us that sustainable supply chains are more important than ever.”
 
“Whether they come from the IT sector, politics, finance or the textile and fashion industry the Neonyt community has a common goal for the entire industry: more sustainability and transparency,” Thimo Schwenzfeier, Neonyt show director, said. “That can only be achieved by working together our community will be discussing how to improve existing solutions and coming up with new approaches throughout the Neonyt on Air event.”
 
And it goes without saying that the fashion aspect is also playing a key role in January too: style and sustainability can still thrive in times of working from home and social distancing, which will be demonstrated by a number of Neonyt influencers and content creators with Prepeek at Home. The Prepeek idea remains the same: exclusive access to the latest collections by selected Neonyt brands but the only difference this time is that the outfits will be styled individually at home, in the office or on the street. This will be demonstrated by Noa Ben-Moshe, Andrea Gerhard, Kim Gerlach, Katrin Göring-Eckardt, Anna Kessel and Esther Rühe, Sandra Lai-Chun Cheung, Kathrin Schiebler, Mirjam Smend, Thekla Wilkening, and Alf-Tobias Zahn in parallel with Neonyt on Air, from January 18-22, 2021, on their own Instagram channels.

Fibre2Fashion News Desk (JL)


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