Pic: Whispering Smith
British fast-fashion wholesale importer and supplier Whispering Smith recently announced it has acquired urban fashion brand Good For Nothing (GFN) as part of its brand portfolio expansion. GFN was founded 10 years ago by Jack McCleish. Since then, it has grown into a multi-million and globally recognised brand, sold to hundreds of retailers.
Despite the challenges of COVID-19, the last year witnessed GFN grow its online sales by up to 100 per cent, with huge growth in womenswear, in which it sold more than 10,000 units. The brand intends to roll out new womenswear collections online monthly, increasing its product range by around cent per cent, according to British media reports.
Other plans for this year include continued acceleration of its popular outerwear and denim ranges. Spring will see the launch of its new cotton jersey lines and Autumn will introduce knitwear.
Fibre2Fashion News Desk (DS)
British fast-fashion wholesale importer and supplier Whispering Smith recently announced it has acquired urban fashion brand Good For Nothing (GFN) as part of its brand portfolio expansion. GFN was founded 10 years ago by Jack McCleish. Since then, it has grown into a multi-million and globally recognised brand, sold to hundreds of retailers.