By Our Staff

Engineering major Kirloskar has launched a campaign conceived by Lowe Lintas, to showcase how it touches millions of lives, cutting across sectors and geographies.

Speaking about the campaign, Madhav Chandrachud, President, Kirloskar Proprietary Limited said: “Almost all the Kirloskar products are intermediate and hence one might not ever get to see one working. With its wide range of engineering products, it’s critical that communication is humane enough for a wide cross-section to relate to and emotionally connect with the brand. That too without being burdened with the complex product stories. We are happy to have Lowe Lintas, a like-minded agency partner us shoulder the brand custodianship by handling the brand communication seamlessly since the past many years.”

Added Shantanu Sapre, Executive Director, Lowe Lintas: “The idea was to celebrate the millions of smiles Kirloskar has been garnering and cherishing globally since the last many years. The creative and production challenge was to make it human-centric without compromising on creativity in the new normal. Production logistics of curbs on travel, etc also had to be kept in mind. The creative team led by Prathamesh Gharat, Joshua Thomas and Tejas Dangre, with inputs from Charuvi Lokare, and ably supported by Business Head Aniruddha Oka, came up with a simple and elegant solution of setting the film in a photo studio with changing cast members and backdrops, thereby conveying Kirloskar’s global presence without having to travel the globe.”