By Our Staff

TV9 Marathi, the Marathi news channel from TV9 Network, has unveiled a new look and brand positioning – “Kaalji Tumchi Hith Maharashtrache” (Viewer’s Concern and In the interest of Maharashtra).

The channel is celebrating its 12th anniversary in January 2021 and has evolved from a Mumbai-centric offering to pan-Maharashtra channel.

Said Barun Das, CEO, TV9 Network: “Every business needs to repivot to align itself with the evolving consumer interest. TV9 Marathi, having emerged as the viewers’ choice in the state in the last 12 years, is all set to restage for the Marathi audience. The new brand promise is firmly rooted in the regional pride of Maharashtra and makes a compelling pitch for further progress of the state.”

Added Umesh Kumavat, Editor-TV9 (Marathi): “We try to deliver every news which concerns Maharashtra & its viewers. We will cover every important aspect of news which includes both urban as well rural sector at breath taking speed without compromising its authenticity”.

Said Bhushan Khot, Business Head- TV9 (Marathi): “The new brand positioning is very well aligned with the core philosophy of TV9 Network as a group. Being a part of India’s No.1 News Network, we have a responsibility of delivering news which is not only credible but also concerns with the people of Maharashtra. Be it political, social or day to day happenings, news which provides value to the viewers are at the core of our brand promise. The Brand Campaign, focuses on the new positioning & the programming, will have 360-degree marketing plan which includes TV, Digital, Outdoor, Print & Radio”.