Goldiam International's stocks were trading in the green in the afternoon's trading session on BSE at around Rs235.45 per piece up by 0.62%.
The company announced earlier during the day that it has completed a soft launch for a B2B e-commerce website catering to a new market segment within the US retail Jewelry industry.
This comes after the company completed the acquisition of Eco-Friendly Diamonds LLP, a successful CVD diamond growing company.
The company had successfully beta tested the website before launching it.
"With this, the Company hopes to create new avenues for a digital push and secure more business on more favorable payment terms and higher margin profile," it said.