Filson, the outdoor outfitter and apparel manufacturer, has announced that Paolo Corinaldesi has been named as CEO of the company. Corinaldesi's appointment is effective immediately. Corinaldesi is the sixth CEO in the brand's 124-year history. Corinaldesi joins Filson as part of his role with WP Lavori which invested in Filson last year.
Most recently, Corinaldesi served as a global strategist with WP Lavori, working with brands such as Blundstone, Baracuta and Barbour, among others. Prior to that, Corinaldesi was CEO of Woolrich International, where he managed the merger of the brand's US and European business, led the exploration of international partnerships and oversaw the development of the brand's retail sales network.
“Filson's long-standing history and reputation for reliability are testaments to our commitment to our customers,” Alex Carleton, Filson chief creative officer, said in a press release. “Corinaldesi shares those values, and with his leadership and extensive retail experience, he will drive business growth and continue to build on Filson's legacy.”
Established in 1897 to outfit customers headed to the Klondike Gold Rush, founder CC Filson designed durable and reliable products for the most demanding conditions. After the Gold Rush, Filson focused on clothing for the timber industry, such as the Filson Cruiser, patented in 1914, which became the official attire of the US forest service and continues to influence the brand's best-selling items today. Filson's signature materials, such as heavyweight Tin Cloth, Mackinaw Wool and Rugged Twill, offer tough and dependable clothing that has established itself as the gold standard for hunters, anglers, explorers and anyone who has a passion for the outdoors.
“After Woolrich, I thought that my time as an executive was over, but when the opportunity to join Filson came along, I couldn't say no,” Corinaldesi said. “Filson has a very special history and holds a unique place in today's market. I am excited to join this great team and continue to grow the brand through new product innovations, expanding our retail footprint and building our international presence.”
Fibre2Fashion News Desk (JL)
Filson, the outdoor outfitter and apparel manufacturer, has announced that Paolo Corinaldesi has been named as CEO of the company. Corinaldesi's appointment is effective immediately. Corinaldesi is the sixth CEO in the brand's 124-year history. Corinaldesi joins Filson as part of his role with WP Lavori which invested in Filson last year.