RedSeer Consultancy brings in Govind Shrikhande and Ruchira Jain as partners

Kolkata: Bengaluru-headquartered consulting firm RedSeer Consultancy has announced that Govind Shrikhande and Ruchira Jain have joined as the company’s Partners to strengthen its research and consulting capabilities across sectors including retail and technology.

Govind Shrikhande, a retail expert with over three decades of experience brings understanding of the nuances of the changing retail ecosystem. In the last two years, Shrikhande has advised a number of private equity companies including Kalaari Capital, Multiples along with startup CEOs and founders.

Ruchira Jain, a marketing strategy and consumer behaviour expert with over 2 decades of experience, has expertise in both human insighting via ethnography, consumer journey mapping and complex strategic work such as customer segmentation, demand mapping, NPS.

Jain recently founded Elevate Insights, a Insights & Strategy consulting firm prior to which she was in the role of VP Consumer Insights at Swiggy. She spent over a decade as Director, Insights & Strategy at PepsiCo where she guided the consumer strategy for their entire portfolio of their love-mark brands.

Anil Kumar, co-founder and CEO of RedSeer Consulting said, “We are very excited to have such experienced leaders join us who will steer the next phase of growthfor RedSeer. In these changing times with online becoming a key channel in retail, our vision is to empower the traditional retail businesses with our rich online IP. Furthermore, consumer insights has always been the core focus for us, and we will continue to strengthen our capabilities here.”