KFC rolls out new Chicken Sandwich, announces that chain is ‘playing to win’ the Chicken Sandwich Wars
Young boy caught working in Texas Popeyes kitchen amid Chicken Sandwich frenzy
A buyer at a Texas Popeyes filmed a younger boy seemingly working in the restaurant kitchen at a time after they have been, in accordance to the buyer, ‘very quick staffed’ with a line out the door awaiting the coveted Chicken Sandwich, which had simply returned. In an announcement, Popeyes mentioned the worker who introduced their baby to work had been terminated.
Much like Bluto making an attempt to win the affections of Olive Oyl, America’s main fast-food chains are nonetheless tirelessly courting the public with new iterations of their hen sandwiches.
But additionally like Bluto, they continue to be largely unaware that Popeye (or of their case, Popeyes) will very probably stay the frontrunner.
KFC has introduced that its latest KFC Chicken Sandwich providing — its “best” ever — will probably be accessible in choose markets beginning immediately earlier than increasing to all KFC eating places in the nation by the finish of February. The information follows comparable bulletins from opponents equivalent to McDonald’s, Shake Shack, Wendy’s and even Burger King regarding particulars of their very own hen sandwiches, a lot of which intently resemble the Popeyes Chicken Sandwich that despatched America right into a frenzy upon its debut in 2019.
MCDONALD’S NEW CRISPY CHICKEN SANDWICHES HAVE OFFICIAL LAUNCH DATE
KFC’s Chicken Sandwich — which additionally resembles the Popeyes Chicken Sandwich — is made with a double-breaded hen breast filet and pickles on a brioche bun, with both spicy or nonspicy mayo. Each sandwich may also be made to order, KFC says.
KFC had earlier acknowledged that its new sandwich was developed after studying its then-current providing “wasn’t the one to beat.”
(KFC)
“We tested the new KFC Chicken Sandwich in Orlando last spring, and we nearly doubled our sales expectations, so we knew that we had a winner,” mentioned Andrea Zahumensky, chief advertising officer of KFC U.S., in a press launch issued Thursday. “Many customers hadn’t considered KFC as a part of the chicken sandwich conversation, but anyone who tastes this sandwich will know, without a doubt, that we’re playing to win.”
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KFC’s new sandwich will probably be accessible beginning Thursday at “select” eating places in Chicago, Kansas City, Louisville, Portland, Ore., St. Louis, Sacramento, San Francisco, Seattle and Tulsa, Okla., KFC confirmed. Fans can go to KFC.com/findthesandwich to be taught the place the merchandise will probably be accessible subsequent.
The sandwich’s worth is listed at $3.99 (as is Popeyes’ sandwich), though clients can order it as a part of a meal, with fries and a drink, for $6.99.
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KFC had beforehand examined its “best” Chicken Sandwich in the Orlando, Fla., market in May. At the time, KFC even acknowledged that Popeyes basically had the chain beat on this division.
“We wanted a chicken sandwich that really lives up to our legacy as the fried chicken experts, and, let’s face it, ours wasn’t the one to beat,” Zahumensky mentioned in May.
