Mercedes-Benz unveils 56-inch AI-powered ‘Hyperscreen’ touch display
Imagine the entire dash of your car being a massive touch screen. That’s what MBUX (Mercedes-Benz User Experience) has unveiled. The MBUX Hyperscreen is a large 56-inch curved OLED touch display that stretches almost the entire width from the left to the right A-pillar.
It’s AI-powered and comes with a software capable of learning, the display and operating concept adapts completely to its user and makes personalised suggestions for numerous infotainment, comfort and vehicle functions.
"The MBUX Hyperscreen is both the brain and nervous system of the car. The MBUX Hyperscreen continually gets to know the customer better and delivers a tailored, personalised infotainment and operating offering before the occupant even has to click or scroll anywhere,” said Sajjad Khan, Member of the Board of Management of Mercedes-Benz AG and CTO.
The MBUX Hyperscreen is surrounded by a continuous plastic front frame. Its visible part is painted in an elaborate three-layer process in "Silver Shadow". This coating system achieves a particularly high-quality surface impression due to extremely thin intermediate layers. The integrated ambient lighting installed in the lower part of the MBUX Hyperscreen makes the display unit appear to float on the instrument panel.
The MBUX system proactively displays the right functions at the right time for the user, supported by artificial intelligence (see below for examples). The context-sensitive awareness is constantly optimised by changes in the surroundings and user behaviour. The zero-layer provides the user at the top level of the MBUX information architecture with dynamic, aggregated content from the entire MBUX system and related services, said the company in a statement.
It’s AI-powered and comes with a software capable of learning, the display and operating concept adapts completely to its user and makes personalised suggestions for numerous infotainment, comfort and vehicle functions.
"The MBUX Hyperscreen is both the brain and nervous system of the car. The MBUX Hyperscreen continually gets to know the customer better and delivers a tailored, personalised infotainment and operating offering before the occupant even has to click or scroll anywhere,” said Sajjad Khan, Member of the Board of Management of Mercedes-Benz AG and CTO.
The MBUX Hyperscreen is surrounded by a continuous plastic front frame. Its visible part is painted in an elaborate three-layer process in "Silver Shadow". This coating system achieves a particularly high-quality surface impression due to extremely thin intermediate layers. The integrated ambient lighting installed in the lower part of the MBUX Hyperscreen makes the display unit appear to float on the instrument panel.
The MBUX system proactively displays the right functions at the right time for the user, supported by artificial intelligence (see below for examples). The context-sensitive awareness is constantly optimised by changes in the surroundings and user behaviour. The zero-layer provides the user at the top level of the MBUX information architecture with dynamic, aggregated content from the entire MBUX system and related services, said the company in a statement.
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