By Our Staff

Kia, the automobile company, has revealed its new corporate logo and global brand slogan that signify the automaker’s bold transformation and all-new brand purpose.

Said Ho Sung Song, Kia’s President and CEO: “Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation”, “The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.”