Covid won’t derail our plans to go deeper into fast-growing Indian market: La Liga India head Cachaza

The business of football, like all others, has been severely affected by the Covid-19 pandemic. And La Liga, the Spanish football league, is no different. But the pandemic will have little impact on the league’s plans to penetrate deeper into the Indian market and further consolidate its position as one of the most followed international leagues in India, said Jose Antonio Cachaza, managing director of La Liga India. In an exclusive interview