Filter Coffee Co. bags the digital mandate of Charmacy India

Filter Coffee Co., a full-service digital agency, has strengthened its luxury cosmetics’ portfolio by winning the digital and social media duties of Charmacy India. As per the mandate, the agency will be handling the end-to-end digital media duties, including performance marketing and influencer marketing, for the brand. The account was won by Filter Coffee Co. in a multi-agency pitch.

Charmacy is a global brand expanding and setting its foothold in the Indian market. They are known worldwide for their affordable makeup range of products. With the universe of makeup brands and lovers emerging rapidly, the brand recently collaborated with leading make-up artists, Guneet Virdi and Anchal Verma, to drive traffic and sale.

With the luxury skincare market in India growing at a fast rate and more and more people rooting for a better makeup routine, we see this as a great opportunity to launch some interesting and innovative solutions and campaigns, Anuja Deora Sanctis, founder and CEO, Filter Coffee Co. said. “We have been in this space for a long time and have seen the customer patterns evolve and the role social media, especially Instagram, has played in doing so. We look forward to partnering with Charmacy India on their expansion plans and are committed to their growth and success. The entire team at Filter Coffee Co. is looking forward to this association,” she added further on the win.

“As a global brand, we were looking to partner with someone who understands our audience and fits well aesthetically. Filter Coffee Co. came in with a great creative- first, 360- degree solution driven plan for the brand and with their expertise in the luxury and lifestyle product industry, together we have already launched some dynamic campaigns with measurable ROI and sales,” Sanket Kothari, CEO and co-founder and Amit Maker, CMO and co-founder, Charmacy India added.

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