Consumer companies need to refocus rural strategies after the pandemic. Here are some pointers.
Synopsis
With rural accounting for 35%-40% of the enterprise for many consumer-facing companies, having a definite technique is crucial to drive enterprise progress over the subsequent three to 4 quarters. However, the guidelines of the recreation to excel in rural have modified.
Across consumer-facing industries, excelling in rural India is being seen as a key aspect in recovering the floor misplaced to the Covid-19 pandemic. The rural financial system is getting a variety of consideration, because it has been outgrowing the city one due to the restricted perceived affect of Covid-19, a wealthy harvest, and reverse migration of labour from cities and cities to villages. With villages accounting for 35%-40% of the enterprise for many consumer-facing
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