Play safe and socialise

Weddings, birthdays, festivals and get-togethers, celebrations offer a chance to catch up with long lost friends and distant relatives.

Published: 01st January 2021 06:07 AM  |   Last Updated: 01st January 2021 06:07 AM   |  A+A-

indian wedding, marriage, marriage ceremony, wedding

Representational Image

By Express News Service

KOCHI: Weddings, birthdays, festivals and get-togethers, celebrations offer a chance to catch up with long lost friends and distant relatives. However, that was far from the case this year. With the Covid-19 crisis overshadowing most of 2020, celebrations in general and weddings in specific shrunk from being grand, over-the-top events to more personal and intimate affairs with not more than a hundred guests in attendance. Navigating uncharted territories, event planners, organisers, hotels and resorts launched attractive and affordable packages to cater to the dwindled scale of the big Indian fat wedding.

Well streamlined social distancing practices, intelligent seating layouts, strategically placed signboards, sanitising stations and vigilant staff were part of special packages offered by hotels addressing the concerns of customers. “Apart from regular Covid-19 protocols, we offered table service in our banquet halls to ensure minimum physical contact. The most asked queries we received from our clients were about the available space and how social distancing can be maintained in the given event venues. 

The current package has been till the end of March 2021 and we will be amending the benefits and offers included based on government regulations,” says Shana Ninan, cluster marketing communications manager, Grand Hyatt Kochi Bolgatty. The hotel has an ongoing Rs two lakh package for weddings.

With the guest list pared down to the closest members of friends and families, event management companies have seen a shift in customer emphasis on making the celebration more personal and customised. The smaller-scale of the function has translated into more attention to decor, photography and curated elements tailor-made to the client’s needs. 

“Earlier, events would involve a bigger crowd. People would hardly pay attention to the decoration. Now, little details have become very important. Clients are demanding a flawless set taking time to select even minute components.

They are also keen about including personalised elements like name tags and menu cards and custom gifts for each of their guests. In fact, we have observed that clients are now ready to shell out more for decor, they want the stage to photograph well,” says Anumodh Varghese, founder of Dreams Florists and Decorators.


Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.