By A Correspondent

Nippon Life India Asset Management Limited (NAM India), asset manager of Nippon India Mutual Fund (NIMF), has launched what it says is India’s first-of-its-kind geo-targeting campaign to help potential Mutual Fund investors connect with empaneled Mutual Fund distributors.

The campaign, adds a communique, is conceptualiced by the marketing team at Nippon India Mutual Fund, surfaces the key issues/ questions/ doubts/ comments in the minds of investors and then provides a solution by way of contact details of empaneled Mutual Fund Distributors in their vicinity so that these concerns can be addressed and the wealth creation journey is catalyzed.

Said Sandeep Walunj, Chief Marketing Officer, Nippon Life India Asset Management Limited: “We have made thousands of copies of this video with contact details of local MFDs and we will be geo-targeting them at a pin-code level. This will ensure that prospective investor in Bandra, Mumbai, or Bhatinda, Punjab, with eagerness to invest in Mutual Fund but lots of unanswered questions in their minds will be helped with names and numbers of empanelled MFDs in their vicinity. This is not just a ‘nice, goodwill gesture’ but one that will actually, connect millions of information-hungry investors with thousands of small-time self-employed professionals across the country.”