How InMobi took on the giants to create new content and its own ad channel

In a bold move in 2018, it reimagined mobile advertising and developed a first-of-its-kind lock-screen content platform, which has 115 mn users across Asia today

Topics
InMobi | Mobile advertisement | Facebook

Yuvraj Malik  |  New Delhi 

Online content business is tough. Facebook and Google have a near monopoly in online ads, including those on the mobile device. Over the years, InMobi, the billion dollar ad-tech firm from India, has put up a brave fight.

Its ad-analytics suite and partnerships with certain online publishers allowed it to carve out for itself a space which, though much smaller than that of Google and Facebook, has made in mark in handset advertising. In 2018, the Naveen Tewari-founded firm took up a bold challenge: to reimagine mobile advertising. The effort yielded in a first-of-its kind lock-screen ...

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First Published: Tue, December 29 2020. 18:54 IST
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