After COVID-19 impact, is box office slowly on its way to be back in black?

A Hollywood venture and a south film is helping Indian box office get its charm back.

December 27, 2020 / 02:08 PM IST
The film is slated to release on December 23. Wonder Woman 1984 has seen many delays and change in release schedules due to closure of theatres because of coronavirus-led lockdown across the globe. (Image: Twitter)

The film is slated to release on December 23. Wonder Woman 1984 has seen many delays and change in release schedules due to closure of theatres because of coronavirus-led lockdown across the globe. (Image: Twitter)

After staying dried up for months due to coronavirus-led lockdown, box office is slowly seeing cash registers ringing thanks to Hollywood and some regional content from down south.

While Hollywood's big venture Wonder Woman 1984 (WW84) is taking away all the limelight, a recently released Telugu film, Solo Brathuke So Better is doing wonders down south especially in markets like Andhra Pradesh and Telangana.

The film in these two markets alone has collected around Rs 8 crore in two days of its release in cinemas. Considered as the first big Telugu film to release in theatres after the lockdown, Solo Brathuke So Better released in cinemas on December 25 and earned around Rs 4 crore on its opening day.

The romantic-comedy drama maintained its growth momentum in terms of box office collections on its second day and took its two day total to around Rs 8 crore in two markets alone.

The film saw shows running houseful in theatres which currently means only 50 percent capacity.

COVID-19 Vaccine

Frequently Asked Questions

View more
How does a vaccine work?

A vaccine works by mimicking a natural infection. A vaccine not only induces immune response to protect people from any future COVID-19 infection, but also helps quickly build herd immunity to put an end to the pandemic. Herd immunity occurs when a sufficient percentage of a population becomes immune to a disease, making the spread of disease from person to person unlikely. The good news is that SARS-CoV-2 virus has been fairly stable, which increases the viability of a vaccine.

How many types of vaccines are there?

There are broadly four types of vaccine — one, a vaccine based on the whole virus (this could be either inactivated, or an attenuated [weakened] virus vaccine); two, a non-replicating viral vector vaccine that uses a benign virus as vector that carries the antigen of SARS-CoV; three, nucleic-acid vaccines that have genetic material like DNA and RNA of antigens like spike protein given to a person, helping human cells decode genetic material and produce the vaccine; and four, protein subunit vaccine wherein the recombinant proteins of SARS-COV-2 along with an adjuvant (booster) is given as a vaccine.

What does it take to develop a vaccine of this kind?

Vaccine development is a long, complex process. Unlike drugs that are given to people with a diseased, vaccines are given to healthy people and also vulnerable sections such as children, pregnant women and the elderly. So rigorous tests are compulsory. History says that the fastest time it took to develop a vaccine is five years, but it usually takes double or sometimes triple that time.

View more
Show

The other film that is entertaining audiences during Christmas holiday is Gal Gadot's Wonder Woman 1984 which so far has collected more than Rs four crore since its release on December 23.

However, the Hollywood venture saw limited opening on December 23. Hence, the movie saw major business from December 24 onwards. On its first day the film collected around Rs two crore and continued to garner similar business on its second day, taking the two day total to Rs 4.50 crore.

WW84 is performing better than Tenet and film trade analysts expect the movie to reach Tenet's lifetime collection of around Rs 11 crore by the second weekend.

While WW84 is minting strong numbers at the Indian box office, the business is still lower than what was expected due to night curfew in Maharashtra.

Maharashtra is a big market for Hollywood films as it contributes around 35 percent of the box office collections. Plus, night and evening shows contribute 30 to 40 percent of any film's business.

This is why Wonder Woman 1984 is expected to see around a 20 percent drop in its expected revenues.

And this will spell bad news for the release calendar for 2021. Bollywood producers so far have not taken the risk of releasing big ventures like Akshay Kumar's Sooryavanshi and Ranveer Singh's 83 and analysts think such uncertainties will further make them doubtful regarding the release of the two films.
Maryam Farooqui
first published: Dec 27, 2020 02:07 pm
Sections