Pulkit Setia (L) and Hunny Singh
Sheetal
Pulkit Setia aka PK and Hunny Singh were pursuing separate careers in photography when their paths crossed multiple times during different projects for the Punjabi music industry. Having joined hands since 2016, they formed their own banner, Hunny and PK Films, and ventured into direction of music videos. They share excerpts from their journey so far.
Your first camera?
PK: While starting out, I had Canon EOS 700D and Hunny bought Canon EOS 600 D.
Interesting shoot so far and why?
Hunny: It is for the song Doctor by Sidhu Moosewala. The four-day shoot had many artistes, so we had to literally drag them to the sets to make that video. Also, Sidhu paji had never shot a funny video until Doctor. I remember we took a shot from our bike when we were filming an ambulance for the song.
Who among Punjabi celebs has a good screen presence?
PK: Sidhu Moosewala and Sruishty Mann
Whom do you idealise when it comes to cinematography?
Hunny: The late Ashwani Thapar. He left for his heavenly abode a few days ago. Punjabi industry lost a gem of a person.
Latest music video that you found impressive?
PK: Arvindr Khaira’s Titliaan.
How do you deal with losses in some projects?
Hunny: In this line of business, if one earns in ten projects then a loss from the eleventh one is okay!
Whom do you go to for an honest feedback on your videos?
PK: Music director, The Kidd. His opinion is a verdict for us.
The most challenging project till date?
Hunny: It was the song Game by Shooter Kahlon, which also featured Sidhu Moosewala.
A mistake that one should avoid in the initial days?
Hunny: Don’t answer people who pull you down with their words; let your work speak.
What inspires you to keep going?
PK: Response of the audience to our music videos is the best motivation to work harder.
Proud moment?
Hunny: Nothing can beat the high when parents talk about our videos to relatives and even strangers!
An artiste you would like to work for?
PK: Honey Singh and Akshay Kumar.
What’s your current focus?
Hunny: It is on making more music videos.
Favourite location - indoors and outdoors?
PK: For indoors, Perfect Picture Location, Mukarampur. As far as outdoor shoot is concerned, we recently shot on the Nabha-Malerkotla road and it was amazing.
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