It's been nearly two years since Ranveer Singh launched his record label named IncInk. Now, the actor turned entrepreneur has launched the last music video of the year titled 'Aur Karo'. Written and performed by Kaam Bhaari and Spitfire, the music video has a special appearance by Ranveer. The fun video is a satirical take on how talent is viewed by commercial machinery. While sharing the video, it has been described as "Disclaimer: No babies were harmed during the making of this video. All the adults were tormented."
Meanwhile, talking about his special appearance in 'Aur Karo', Ranveer said in a statement, "The mad hatters at IncInk have outdone themselves this time. From music to lyrical prowess to vocal flow, story and characterization, 'Aur Karo' is a blitz screen of madness and genius. 'Sign me up' I said to Navzar when I heard the video concept. I had to be a part of this. So, they found a way to airdrop me in a shot, bang in the middle of the craziness. It is this world of Film and Music which doesn't abide by any rules, that makes me feel at home. I love it."
Check out the music video below:
While launching his music label, Ranveer had told DNA in 2019, "As an outsider in Bollywood, I have always wanted to do my bit to bring out and support the outstanding talent that we have in every street of our country. So, when Navzar and I came up with the idea of IncInk, it appealed to my core, my heart. IncInk is my passion, and I intend to use this platform to give as many artists, from across the country, a chance to dazzle India with their talent."
Meanwhile, on the work front, Ranveer has several films in his kitty including '83, Jayeshbhai Jordaar, Cirkkus to name a few.