UK company launches $30 bottled air range for homesick expats
(CNN) — Thanks to ever-changing Covid-19 journey restrictions, many individuals world wide have discovered themselves stranded far-off from house this 12 months.
The company is at present promoting bottles of “authentic” air from England, Scotland, Wales and Northern Ireland to offer UK residents abroad with the scent of house.
Priced at £25 (round $33,) the five hundred milliliter bottle comes with a cork stopper, so the recipient can preserve opening it up and taking within the aroma at any time when they want a pick-me-up.
Aside from the 4 UK international locations, the company may tackle particular requests for every other particular UK areas, and say they’ve just lately fulfilled an order from a Welshman who requested a pattern of air from the mountainous area of Snowdonia in northwestern Wales.
Meanwhile, particular restricted version bottles that includes air taken from the London Underground or a fish and chip store in Norfolk are additionally accessible.
Scent of house
The group at My Baggage, who cope with worldwide removals for Brits who’re relocating, say they have been impressed to launch the bottled air range after conducting analysis that linked the human sense of scent with emotional reminiscences.
“We wanted to help them [UK residents living abroad] reconnect with home and we know from published research that our sense of smell is very evocative when it comes to emotions,” says a spokesperson for the company.
”By allowing recipients to take a deep breath of the air from their home country we’re hoping to ease homesickness and help them settle into their new life, wherever that may be.”
According to My Baggage, the overwhelming majority of orders come from those that are shopping for the bottles as items for pals or household dwelling abroad.
