Add-Shop E-Retail Ltd is extremely proud to update our esteemed stakeholders about the launch of in-house developed and manufactured Ayurveda products. This launch is in-line with the company’s philosophy of reviving the age-old practices of medicinal treatment – ‘Ayurveda’.
The recent prevailing pandemic has led to substantial consciousness for personal care and healthcare. Add-shop has launched a range of products so far and this is another major leap forward by the Company in developing and manufacturing these Seven new products supported by their expert research & development team.
After putting much efforts, the team has successfully made immune modulator from cow colostrum. ‘Cow colostrum’ has numerous benefits which can help in boosting the immunity to fight against various serious diseases like cancer, diabetes, arthritis as well as recent outbreak of COVID – 19.
Add-Shop would be leveraging on its robust distribution network spread across the country for his Ayurveda products. The company is having vast distribution network of over 5,800 active distributors and over 350 active franchisees spread across 25 states. In addition, the company is having customer base of 1,00,000 customers, which offers substantial base for marketing its products to them. Further, the company is planning to expand its distributors to 15,000 and franchisees to 1,000 over medium to long term. Such distribution network would be major growth catalyst for the company.
Commenting on the launch of these new innovative products, Dineshbhai Pandya, Promoter and Managing Director, Add-Shop ERetail Ltd said, “We at Add-Shop E-Retail are delighted to update our stakeholders about the recent launch of a new range products. We are feeling very proud as we have developed these products completely in-house. Further, the products are also manufactured in our own manufacturing facilities. With the increased awareness towards healthy living, people of our nation have started taking care of themselves by increasing immunity. Pre-emptive healthcare and wellness are becoming order of the day as people are getting more health conscious.”
He further added, “Post-Covid immunity boosters have become necessity of the time and way of our lifestyle. In that aspect, we have worked on that direction and have developed products which can help to boost immunity and also aid in fighting various other diseases. We take real pride in developing these products on the age-old ancient principles of ‘Ayurveda’.
The products are fully outcome of Ayurveda without any chemicals into the products. The launch of these products is just an initial step taken by us and we intend to develop more products going forward. We are quite optimistic about the scalability in the domestic market. Apart from this, we are exploring opportunity to market these products in the international markets as well. We at Add-shop are thankful to our research team for their constant efforts in developing such products.”
Add-Shop has already taken backward integration initiatives by getting into ‘lease farming’ for cultivation of medicinal herbs as well as organic food products, which can be used in manufacturing of its own value-added Ayurvedic products as well as various processed food. Over the next few years, the Company is planning to add ~1,00,000 acres for ‘lease farming’.
The company was trading at Rs 64.60 per piece higher by 0.54% from its previous closing on the BSE, at around 10.00 am.