BharatMatrimony sees rapid growth on boom in online matchmaking. But will it last?
Synopsis
Thanks to an enormous shift to digital matchmaking amid the pandemic, matrimony platforms have seen a surge in demand. Further, in a rustic, the place greater than 80% of the marriages are nonetheless organized, the untapped potential for matrimony platforms is large. But then, predatory undercutting must be addressed and margins ought to enhance for this like to final.
Even because the pandemic continues to wreck havoc on economies and companies world wide, India’s matchmaking corporations have been on a celebratory mode. Not surprisingly, the inventory market was fast to be aware of this development early and shares of matrimony corporations have witnessed a scorching rally for many a part of the calendar yr, outperforming the broader benchmark indices. In the final eight months, shares of BharatMatrimony have galloped
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