NEW YORK: Sparkling wine fans have a new reason to sip and celebrate this month with the long-awaited launch of Gancia's Prosecco Rose D.O.C.

This new-to-market wine merges the popular trends of Prosecco and Rose into a unique varietal approved earlier this year by the governing body for the Prosecco D.O.C. appellation. Maintaining Gancia's heritage of firsts, their Prosecco Rose will be one of the earliest to arrive onshore in North America in time for Christmas and New Year occasions. SRP $11.99 (11% ABV).

As the winery that introduced sparkling wine to Italy, it's fitting that we continue to demonstrate our spirit of innovation with Prosecco Rose D.O.C., said Scott Oliver, CEO of Roust Americas, a subsidiary of Roust Group, which owns Gancia. Given the strong growth in both Italian sparkling wine and Rose wine, we expect to see great interest as Prosecco Rose wines start to appear on shelves and tables across the country.

Gancia Prosecco Rose D.O.C. joins the lineup of the label's award-winning sparkling wines, and represents the latest masterpiece from Casa Gancia, currently celebrating its 170th anniversary. Extraordinary passion and dedication went into the creation of Gancia Prosecco Rose, which was produced in collaboration with world renowned oenologist, Dr. Donato Lanati.

We are incredibly proud of our first vintage of Prosecco Rose and believe its quality will win over the hearts and palates of those who taste it, added Oliver.

A Bottle as Unique as the Wine

Beginning in 2021, Gancia's Prosecco Rose will be available in clear glass bottles embossed with long lines emanating out from the label like rays of sun, inspired by the sunrise over the hills of Gancia's vineyards in Italy.

Explaining Prosecco Rose D.O.C

Prosecco Rose D.O.C. is a new category in the wine industry, made possible after the Prosecco D.O.C Consortium amended the rules to allow Rose to become part of the Prosecco appellation in early 2020. The D.O.C. refers to an area of production in northern Italy.

Prosecco Rose differs from Sparkling Rose in that Prosecco Rose has definitive rules that govern its production. Prosecco Rose must be made with at least 85% Glera grapes and the rest Pinot Noir, all grown within the specific boundaries of the region. Additionally, Prosecco Rose is a vintage product with at least 85% of grapes coming from the vintage year, and it is aged for 60 days, as opposed to the traditional 30 days for Prosecco.

The wine industry has seen double digit growth in both Rose and Prosecco over the past several years, making this new combination a popular trend for winemakers and consumers alike. In the summer of 2020 alone, Rose sales grew 20 percent, while those of Prosecco grew 34 percent. To meet the demands of these growing trends, the Consortium anticipates production of Prosecco Rose to be up to 30 million bottles per year.

To learn more about Gancia, please visit www.Gancia.com.

Gancia Pops the Cork on Highly Anticipated New Prosecco Rose D.O.C. in North America

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