HMIL flags off ‘Great India Drive’

The new campaign is centred around Hyundai’s Global Vision of ‘Progress for Humanity’

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By   |  Published: 21st Dec 2020  7:35 pm
S S Kim, Managing Director & CEO of HMIL and Tarun Garg, Director-Sales, Marketing & Service, HMIL flagged-off the Fourth Edition of 'Great India Drive' on Monday

Hyderabad: Hyundai Motor India Ltd (HMIL) has recently flagged off the 2020 chapter of its ‘Great India Drive’. The new campaign is centred around Hyundai’s Global Vision of ‘Progress for Humanity’.

According to a press release by the company, the 4th edition of ‘Great India Drive’ will focus on the importance of social values in the new world and new normal. The HMIL has conceptualised the ‘Great India Drive’ to capture unique stories across India, connecting people back to their roots and harmonizing in the symphony of nature, reaching these destinations in modern and advanced Hyundai cars.

“The ‘Great India Drive’ will encapsulate Humanity’s progress in the face of adversities. As new possibilities emerge, Hyundai is also advancing its product offerings for India and here leading the way is the all-new i20 a perfect example of modern and advanced technologies for Indian Millennial customers,” said SS Kim, Managing Director and CEO, HMIL.

The Great India Drive will cover locations such as the Atal Tunnel, Dalhousie, Goa, Jaisalmer, Narkhanda, Bhimtika Caves, Indore, Puducherry, Ooty, Kerala and many more exciting locations.

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