Thousands of people are set to ring a bell on Christmas Eve to spread "togetherness" and encourage the public to reach out to friends, family and neighbours who may be isolated.
Millions of people have been put into Tier 4 restrictions, meaning they cannot now form a Christmas bubble with other households, while others have had to cancel or dramatically scale back their plans.
In an effort to spread "hope and togetherness", people are being asked to ring a bell - or bang a saucepan - on their own doorstep for two minutes at 6pm on Thursday.
It's hoped the idea will encourage people to "give a bell" to anyone they know who may be feeling isolated.
"Give them a ring, or ring their door bell for a socially distanced natter, it might just make their Christmas," say organisers.
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The idea is similar to Clap for Carers, which ran for 10 weeks at the beginning of the pandemic.
The bell-ringing campaign was started by Mary Beggs-Reid, from Harrogate, to "end 2020 with a bit of magic, hope and togetherness" in her home town.
More than 445,000 people have signed up after her initial Facebook post.
She has now teamed up with the Christmas/Together campaign - supported by the NHS and the Royal Voluntary Service.
Ms Beggs-Reid was due to meet Boris Johnson to try to drum up support for the campaign, but the new rules mean it is no longer possible.
However, she is due to have a call with the prime minister and his fiancee, Carrie Symonds, on Tuesday.
The stricter rules - which came in days before Christmas - have caused heartbreak for many, and Ms Beggs-Reid says a bit of positivity is "needed more than ever".
"For some it will not change anything but for others it will be heartbreaking," she said.
"This will be our happy moment. COVID cannot take this from us, so ring louder.
"This year the Christmas spirit is so needed and for two minutes we can make sure nobody feels alone."
