By A Correspondent

Wavemaker India has announced that it has retained media duties for Perfetti Van Melle. The GroupM agency has also been entrusted with integrated media duties for Perfetti Van Melle India.

Wavemaker India has been Perfetti’s media agency on records since 2006 in India. The multi-agency pitch saw participation from other leading agencies. The account will continue to be handled out of Gurugram office.

Commenting on the association, Rohit Kapoor, Director Marketing,Perfetti Van Melle India said: “Wavemaker team has been a trusted partner for nearly 14 years now and we are delighted that our partnership will start its third innings after a well-contested integrated media pitch process. Wavemaker has over the years played a significant role in our success and we hope this innings will be an equally good one for both of us.”

Speaking on the retention, Ajay Gupte, CEO – South Asia, Wavemaker added: “We are extremely thrilled to renew our relationship with Perfetti Van Melle. It is a matter of great pride to win additional mandate of integrated media and continue the traditional media mandate. I am confident with our new operating system, newer models in analytics, e-commerce and media we will be able to unlock growth and drive further efficiency to the brand”.

In addition, Wavemaker has been appointed by the sweets giant to handle the account in other main markets US, China, Netherlands – as well as in the UK, MENA, Belgium, Turkey and Indonesia – after a series of local pitches held throughout 2020. Wavemaker now handles 85% of Perfetti Van Melle’s global media spend.