By A Correspondent

Marking the 20th anniversary of its flagship product – Activa, Honda Motorcycle and Scooter India launched a special campaign introducing the Activa 6G 20th Anniversary Limited Edition.

Speaking on the campaign,  Yadvinder Singh Guleria, Director – Sales & Marketing, Honda Motorcycle & Scooter India said: “We are extremely happy and proud as we celebrate the 20th anniversary of Activa. It is a celebration time for us and the extended family of more than 2 crore satisfied customers who have made Activa a part of their daily lives. The campaign presents the emotional connection between our customers and their beloved Activa which gets a makeover to celebrate this special occasion. The distinctive gold embossed Activa logo of the 20th anniversary edition is the highlight and makes it worthy of a collector’s must have!”

This campaign was conceptualised by Dentsu One. Said Titus Upputuru, National Creative Director, Dentsu One: “I am grateful for the opportunity to work on this special campaign. Twenty years is a long journey and Activa is so special. ‘Zindagi do pahiyon se chalti hai’…and we wanted to celebrate this journey of two decades with a special story that not only reflects on the beautiful past but shows the promise of a special future. We thought it would be great to see the journey through the eyes of the husband even as he recreates couple’s very first interaction inside the college library. It was good fun bringing the playful script to life.”