Condé Nast unveiled its new global content strategy, leadership teams and structure. The company will transform its creative operations to better serve audiences and advertising partners by appointing global leadership teams to its storied brands. This new strategic approach to content creation brings an emphasized focus, across the company’s worldwide portfolio of brands, on quality and reach.

The complete redesign and investment in editorial operations will transform how the creative teams create, share, translate, adapt and distribute content across platforms and formats.

By strengthening each brand’s ability to bring talent and the very best in journalism and storytelling together across a global media infrastructure, the company will more effectively meet advertisers and audiences where they are and where they will be in the future.

Leading the transformation is Anna Wintour, who has been named chief content officer for the company, worldwide. Wintour will also now serve as global editorial director of Vogue while continuing her oversight of Vogue U.S. Christiane Mack, chief content operations officer, who has largely been responsible for the unification of the creative teams across video, digital and print, will continue in her role, reporting to Wintour and Condé Nast Entertainment president Agnes Chu, to continue implementing the rollout of the global operating model.

Condé Nast has also appointed global editorial directors of AD, Condé Nast Traveler and GQ, with the remaining global brands to follow in early 2021. The global unification of the brand editorial teams will enable the brands to create the best version of each global story or piece of content and distribute it in customized ways for each local edition.

The global editorial directors will continue to oversee the edition of their title in their home market in addition to their new global brand responsibilities.

Amy Astley will be the global editorial director of AD, Divia Thani will be the global editorial director of Condé Nast Traveler and Will Welch will be the global editorial director of GQ. For Vogue, Edward Enninful will be European editorial director for the markets owned and operated by Condé Nast, which include the U.K., France, Italy, Germany and Spain.

Similarly, Simone Marchetti has been promoted to European editorial director of Vanity Fair, inclusive of the editions published in France, Italy and Spain. Vanity Fair U.S. and U.K. editions will continue to be overseen by editor-in-chief Radhika Jones.

The deputy editorial directors for AD, Condé Nast Traveler and GQ will be Oliver Jahn, Jesse Ashlock and Adam Baidawi, respectively.

Roger Lynch, CEO of Condé Nast, said, “Anna’s appointment represents a pivotal moment for Condé Nast as her ability to stay ahead in connecting with new audiences, while cultivating and mentoring some of today’s brightest talent in the industry, has made her one of media’s most distinguished executives,”

“Edward, Simone, and our new global editorial directors, Amy, Divia and Will, have proven throughout their tenures at the company that they are our best storytellers, capturing the cultural zeitgeist and growing their audiences on all platforms. In their success they have helped shape the world’s most influential brands and reimagined them for our new media ecosystem, and I’m thrilled to see their talents helping to lead our next chapter,” Lynch added.

The global editorial directors will set the overall content strategy, vision and tone across their title’s markets and platforms, including video in partnership with the Condé Nast Entertainment team. They will ensure global consistency of the brands while reinforcing one of the company’s greatest strengths — local storytelling and reporting. In addition to their global roles, they will also continue to oversee the local editions of their titles in their markets.

Anna Wintour, Global Editorial Director and Global Chief Content Officer, Condé Nast, said, “The relationships we have with our audiences today are ongoing exchanges of ideas and opinions, and Edward, Amy, Divia, Will and Simone are masterful in their approaches to creating content that inspires, challenges and delights.”

“As we look to the future of Condé Nast, we will use the unmatched combination of our global reach and local knowledge and identity of our titles to tell the most important, inclusive and inspiring stories of our time,” Wintour added.

AD Amy Astley, Global Editorial Director

Amy Astley is the Editor in Chief of AD U.S., joining the brand in 2016. In addition to overseeing all editorial content, Astley is committed to reimagining and expanding the brand’s digital presence across every platform and format, and furthering the reach of AD’s design authority.

Since she was named Editor-in-Chief, AD has experienced unprecedented growth across all platforms: a rapidly expanding social footprint; hit video series on YouTube and Instagram; and multiple digital-only verticals including AD PRO, a membership for design industry professionals, and Clever, offering design advice for real life.

Prior to AD, Astley was the founding editor of Teen Vogue, where she helped build a dynamic lifestyle brand. She has spent a great deal of her career immersed in art, design, and fashion, including at House & Garden and Vogue.

Oliver Jahn, Deputy Global Editorial Director

Oliver Jahn is the Editor in Chief of Architectural Digest Germany. He previously worked at Suhrkamp Publishing House in Frankfurt and the art magazine Monopol before joining AD in 2006 – first as the editor of the architecture and design sections, then as deputy editor. Oliver is practically a brand of his own on the international design, interiors, and architecture scene. The bibliophile – with more than 15,000 books on his shelves – studied linguistics, literature, and philosophy in Kiel, Germany.

Condé Nast Traveler Divia Thani, Global Editorial Director

Divia Thani is the Editor in Chief of CN Traveller India, a role she’s been in since the launch of CN Traveller India in 2010. Prior to this, she worked as Features Editor at Vogue India. She was also the Lifestyle Editor for Time Out Mumbai and the Advertising Manager for L’Officiel and Seventeen Magazine in India.

Divia graduated summa cum laude with a degree in English from the University of Pittsburgh in Pennsylvania. She received the Robert C Laing Award for Creative Writing, and a prestigious Brackenridge Fellowship from the University Honors College.

Jesse Ashlock, Deputy Global Editorial Director

Jesse Ashlock is the Editor of Condé Nast Traveler U.S. Prior to this role, Jesse was the Executive Editor and Features Director for Time’s Travel + Leisure. He has also held the positions of Online Director at T: The New York Times Style Magazine and was the deputy Editor at Details Magazine. Jesse’s career has spanned into different editorial roles, as he was the Editorial Director the Tribeca Film Festival and the Editor in Chief of I.D. Magazine.

GQ  Will Welch, Global Editorial Director 

Will Welch is Editor in Chief of GQ U.S. Under Will’s leadership, the title has become a true multi-platform digital powerhouse, and has seen an uptick in millennial readership. After four years as a writer and editor for the independent music magazine The Fader, Will was approached for an associate editor role at GQ.

In 2016, Will became Editor in Chief of GQ Style, launching the spinoff as a quarterly print publication with a standalone website. In 2018, in addition to his role at GQ Style, Will became the Creative Director of GQ, overseeing the title’s fashion department and cover shoots.

In 2019, Will became Editor in Chief of GQ. In his inaugural letter as Editor in Chief, Welch announced his resolve to “hone and focus GQ until everything we publish is infused with an undeniable and elevated stylishness.” Will lives with his wife, Heidi Smith, who is an integrative and flower essence therapist, and their two cats.

Adam Baidawi, Deputy Global Editorial Director

Adam is Editor in Chief of GQ Middle East. At 28 years old, he launched the print and digital title as GQ’s youngest-ever editor. The magazine’s first three issues received more than 25 million impressions, including an appearance on The Tonight Show. He was previously a New York Times Australia correspondent and his work has appeared internationally through GQ, Vanity Fair, Vogue, Esquire, CNN and Rolling Stone.

He’s been interviewed by the Business of Fashion, WWD, Quartz, Sky News UK, MTV and ABC Radio. He hosted The Roots of Style, a mini-series produced by Australian GQ. Adam was awarded Young Writer of the Year at the 2017 Publish Awards, for his reporting from Pyongyang, New York and Parliament House.

Vanity Fair Simone Marchetti, European Editorial Director

Simone Marchetti is the Editor in Chief of Vanity Fair Italia. Marchetti started his career in fashion journalism as a contributor to Donna Moderna and Casa Amica, two titles under the umbrella of the Mondadori publishing house. Prior to joining VF Italia, Marchetti helped launch and served as fashion critic for the first fashion-dedicated section of La Repubblica’s website.

Vogue Anna Wintour, Global Editorial Director and Global Chief Content Officer, Condé Nast

Anna Wintour has held the position of Editor of Chief of Vogue U.S. since July 1988, and was named U.S. Artistic Director of Condé Nast in March 2013. Most recently, she was appointed global content advisor of Condé Nast in August of 2019.

Anna has been actively involved in philanthropic fundraising, particularly for the Metropolitan Museum of Art’s Costume Institute, for which she has raised more than $240 million for the museum and serves as an Elective Trustee of the institution. She is also a Founding Committee Member for the New York-Presbyterian Youth Anxiety Center.

In 2017, for her service to British journalism and fashion, Anna was named Dame Commander (DBE) of the Order of the British Empire by Queen Elizabeth II. In 2011, she was awarded the Légion d’Honneur by French President Nicolas Sarkozy. In October 2009, President Obama appointed Anna to the President’s Committee on the Arts and Humanities.

Edward Enninful, European Editorial Director

Edward Enninful is the Editor in Chief of British Vogue. Edward began his career as Fashion Director of i-D at age 18, the youngest ever to have been named an editor at a major international fashion title, and a position he held for over two decades. He subsequently held the positions of Contributing Fashion Editor at Vogue Italia and American Vogue, as well as Creative Fashion Director at W Magazine.

Edward, who was made an officer of the Order of the British Empire in 2016 for his services to diversity in the fashion industry, has received numerous accolades during his career. In 2020, Edward received the People Honouree Award at the 2020 British Fashion Council’s Fashion Awards for his outstanding contribution to diversity.