Is VR Premium a substitute for a financial advisor?
- Sibashis Mohapatra
Mutual fund advisors are SEBI-registered entities who are authorised to advise you. They take your inputs regarding your needs and requirements and then are supposed to give you personalised advice. In sharp contrast, I would say that Value Research Premium is a website that has technology, tools and informational content that can help you make your own investments decisions. So, it is not the same thing at all.
I would say that for investors who put in a little bit of effort to use the tools, information and analysis on VR Premium, this website can function as a good substitute for having an advisor. This depends on your needs and the use of our facility. Through VR Premium, we are not helping you in doing the transactions. You still have to take all the actions yourself. All the review and understanding will translate into you buying funds, selling funds or doing an SIP/STP/SWP. So, in a mutual fund, it will translate into one of these five actions. So, you will have to set up all these transactions yourself, no matter whether you do it with an aggregator or use the fund company's website. While transactions have been enabled by many services, investors were demanding services like VR Premium as they needed a little bit of hand-holding. And this is precisely what VR Premium does. Basically, what we are doing is that we are helping you to be your own advisor and invest with confidence.