By A Correspondent

Goodknight, the home insecticide major, released a TVC for Goodknight Smart Spray, the newly launched one-stop solution for protection against mosquitoes. The TVC is conceptualised by Wunderman Thompson.

Sharing his thoughts on the new film, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said: “Goodknight Smart Spray is a path-breaking innovation and a single solution for all mosquito problems. It has a no gas formulation and as a result it offers both instant action and an 8-hour protection in a liquid spray format. This makes it the most powerful household insecticide product. With this TVC, we aim to reach out to households and communicate how Smart Spray is an ideal package where they don’t need to choose between instant action and long-lasting solutions.”

Added Steve Priya, VPs & ECDs, Wunderman Thompson, Mumbai: “Most solutions to mosquito problems fall under two categories, ‘Instant and Short Term’ or ‘Long Term and Not So Instant’. We wanted to clearly communicate that Goodknight Smart Spray is an innovation that works instantly with an efficacy that lasts for 8 long hours. Which means once you spray it, you never have to repeat it! It’s unlike anything you expected!”