Roca Parryware, which operates in India with eight manufacturing facilities and 12 warehousing stations roped in TVS SCS to support the Supply Chain operations in 2018. Since then, both have worked together to reach out to the vast network of over 2,000 customers across the country. It also exports to over 15 countries including the US, Brazil, Australia, China and many parts of Europe. It continues to import containers from countries to meet the growing demands for global products in India.

KE Ranganathan, MD, Roca Parryware, talking about the three-year association with the supply chain firm, said, ”Our company has managed COVID-19 efficiently by ensuring the safety of all our employees and partners. We are back to higher double digit growth since Oct 2020, which is an endorsement from customers of our power brands - Roca, Parryware and Johnson Pedder. ” Noting that the complexity of the business operations is fairly high, he said with 2000 dealers/ builders, 5000 SKUs, 500+ bathroom combinations, the challenges on supply chain front is extreme. “We have seen the benefits of sustained revenue growth and well-managed inventory at optimum costs. The year 2021 promises a robust revenue growth of over 20 pc+ due to our well-planned market demand pull actions.”