Inside Amazon: Everything we know about the e-commerce giant's growing advertising business

Lauren Johnson
amazon advertising executive 2x1
Alex Wong/Getty Images; Samantha Lee/Business Insider

Amazon is increasingly taking on Facebook and Google for digital advertising dollars while other e-commerce companies like Walmart, Target, and Walgreens are beefing up their own ad businesses.

The pandemic has drastically cut ad budgets as marketers reign back their spending, but e-commerce advertising is booming as people shop more from home. EMarketer forecast that e-commerce advertising would rise 39% to $17.4 billion in the US in 2020, to represent 12% of digital ad spend. 

Here's the latest on what we know about the company's moves to turn advertising into a larger revenue stream.

Amazon's ad leadership

How to get a job 

The coronavirus impact

Ad tech's role

Ad measurement

Competition from Walmart, Instacart and others

Amazon is launching private labels

Other news

Read the original article on Business Insider

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