Khadi India registers record sale of more than Rs 1 cr per day: MSME Ministry

New Delhi, Dec 15 (KNN) The sale of local products including those made by khadi and other local and village industries  has seen phenomenal increase, said ministry of Micro, Small and Medium Enterprises (MSME) on Tuesday.

"Ministry of MSME has reported that in pursuance to Prime Minister’s clarion call for Atma-Nirbhar Bharat and for ‘Vocal for Local’, and Ministry’s social media campaign,  There has been a record increase in the sale of local products during the festival season of Diwali, 2020," an official statement from the ministry said.

Before the festival time which passed recently, Ministry of MSME had launched an aggressive and yet attractive and innovative social media campaign to promote local products made by artisans and MSMEs.

The campaign with the brand of "उजाले इन उमीदों के" with the purpose and hash tag of #msmechampions was run over a month with videos and messages of around a dozen local products and processes.

"It was a huge success and became very popular," the ministry claimed.

"Overall, there is almost 300 per cent increase during Diwali this year over Diwali in 2019 in the sale of a basket of products," the ministry added.

The total sales in amount terms by a sample of outlets of Khadi and Village Industries Commission (KVIC), spread in Delhi and Uttar Pradesh has increased four times to around Rs. 21 cr. this Diwali from Rs. 5 cr. during Diwali of last year. This record increase, in spite of COVID-19 pandemic in the country, has taken place across almost all products including khadi, agarbatti, candle, diya, honey, metal art products, glass articles including Charkha in box, agro and food items, cotton and silk fabric,  woollen and embroidery products.