KRChoksey: Mrs. Bectors Food IPO - Investment Rationale

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KRChoksey Report

Mrs. Bectors Food Specialities Ltd. was incorporated on September 15, 1995.

The company is one of the leading companies in the premium and mid-premium biscuits segment and the premium bakery segment in North India.

The company manufactures and market a range of its biscuits such as cookies, creams, crackers, digestives and glucose under its flagship brand ‘Mrs. Bector’s Cremica’.

They also manufacture and market bakery products in savoury and sweet categories which include breads, buns, pizza bases and cakes under its brand ‘English Oven’.

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