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After some fairly disappointing offers from the big A over the Black Friday and Cyber Monday sales, you know as well as we do that to find the best prices on Apple hardware you need to look to other retailers – especially with Christmas just days away.
Though current-generation Apple products rarely feature huge discounts, older Apple gadgets can come at seriously tempting prices - and these are the products that are going to make the best gifts. Apple Watch Series 3 is a case in point, and now available for just £199 it comes at an ideal price point for slinging under the Christmas tree and making someone very happy indeed.
But scratching around for Apple deals can be a fool's game, and a sure-fire way to lose time you probably can't afford to spare. The good news is we've taken that hit for you, and you can put your trust in our team of Apple experts to bring you only the Apple deals worth knowing about.
Christmas Sales on now with Apple deals - Quick links
What's Apple doing for Christmas 2020?
As it happens Apple has not announced its plans for Christmas 2020, though we expect it will be more of the same we've seen before - which is to say, not a lot.
Over the Black Friday weekend, we saw a four-day event offering gift cards worth up to £120/$150 with eligible gift cards, as it has done for several years now. There was no actual money off what you wanted to buy, but money off an additional Apple product. Sucks if you want only one.
Apple's just not all that into Christmas it seems - even its 12 Days of Christmas promotion, which used to run from Boxing Day until early January offering a free app, game, song, TV show, book or movie each day, hasn't seen the light of day since 2013. So it looks like you're going to have to get your Apple Christmas kicks elsewhere.
Don't worry, help is here...
Top Apple Deals right now
That's just the top 20 - there's a load more of where that came from right here.
Once you know what you're looking for, check out our dedicated deals pages. We spend hours scouring the web for the best promotions every month so you have them at your fingertips:
You may also find these articles helpful for deals on non-Apple products:
If you want to compare the different Apple products and their prices, Apple conveniently charts configurations and starting prices on its products:
Where to find the best Apple deals
Beyond Apple, you can expect to find great Christmas deals from authorised Apple resellers such as KRCS. KRCS covers the full range of Apple products, including AppleCare coverage and Beats headphones.
Of course, Amazon is the ultimate juggernaut to watch. We would recommend signing up for the 30-day free trial of Amazon Prime so you can take advantage of the Lightning Deals.
Lightning Deals slash prices off limited stock items, which is why the deals only last a few hours. The benefit of a Prime membership is that you would be able to access the Lightning Deals 30 minutes in advance of non-members.
It's a good idea to keep an eye on the competing retailers that offer Apple products, some of which include:
If you're in the US, see these major retailers:
Will there be better Apple deals on Boxing Day?
As always, Boxing Day arrives the day after Christmas, which is on Saturday 26 December this year. While it's always possible you might find a better deal then, we'd advise you to not wait if you see one now.
Why? Well, with most retailers offering extended returns, you can always pick up the better deal on the same product on Boxing and return the one you've already bought (whether that was over Black Friday, Cyber Monday or the week leading up to Christmas) – just as long as the return is within the appropriate number of days granted in the returns policy.
