By A Correspondent

Open Strategy and Design, India’s most awarded design agency in the last three years, has bagged the brand strategy and design mandate for Jiva Ayurveda, the Ayurvedic healthcare organisation, established in 1992. Through the engagement, Open will support Jiva Ayurveda in charting out its brand strategy and rebrand Jiva and its sub-brands to reflect its ethos and outlook.

Commenting on the engagement with Open, Dr Partap Chauhan, Director, Jiva Ayurveda, said: “The future of Ayurveda will be paved by rationale and authentic principles rather than wizardry and miracle cure. Jiva’s unique strengths, scientific approach and robust practice makes it one of the leading contributors of Ayurvedic practice, in India and abroad. We are confident that Open’s expertise in innovation, design-led thinking and multi-disciplinary team will help us strengthen our credibility amongst our stakeholders.”

Added Puneet Pandey, Strategy Head and Managing Partner, Open Strategy & Design: “Ayurveda is a category that is more relevant today than ever before as health and well-being becomes a priority. Jiva has taken an uncompromising route to build a modern medical practice of this authentic Indian science. We are happy to partner with the esteemed brand to support them in reflecting its purpose and expertise amidst the category clutter. Through the engagement, we hope to curate a sharper brand strategy that can lead Jiva to the next wave of growth.”