Comviva will support Ooredoo Kuwait's contextual customer campaigns with MobiLytix, a machine learning-driven digital omni-channel marketing automation platform. It uses analytics and technology that enable telecom operators to use micro moments of engagement with their customers to build customer life-time value. This improves decision making to support customer service, reduce churn and boost the operator's revenue.
Comviva's MobiLytix uses advanced artificial intelligence (AI) and Machine Learning algorithms to support incremental revenue for enterprises. It delivers AI-based contextual insights that provide customers with the "next best offer" in real time and at scale. The platform uses up-to-date transactional data in conjunction with a unified customer profile.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now
We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.