MyFlowerTree, one of the leading brand in Online Gift Space offering a comprehensive variety of Gifts across India & International destinations has a blissful forecast this New Year 2021. With an increasing graph of online Gift purchase during the pandemic, MyFlowerTree is expecting a 200% Growth in the Online Gifting Industry. The accelerated growth is due to awareness of Online Ease, Social Distancing Norms, Recent Work from Home Culture, & Travel Restrictions.
“The year 2020 broke an old age Taboo, surpassing all the records of the previous Year orders. Staying indoors, people have enjoyed festivals virtually and sending gifts online says Sumit Chhabra, Founder, MyFlowerTree.
Online Gifting witnessed a Surge on Rakhi and Diwali. While the demand for Cakes and Flowers Combos increased by 60%, people are showing keen interest in Personalised Gifts as well. MyFlowerTree also confirmed that they have increased their capacity by almost 200% to serve the demand. Due to Pandemic, the Sales almost doubled during the festive season. The surge in the volume of orders is likely to grow in the next quarter.
Work from Home Culture Driving Online Corporate Gifting
Diwali witnessed a 60% increase in Online Corporate Gifting this year. The Work from Home culture has induced many corporate houses to order from the convenience of home, maintaining social distancing. The Big Corporate Brands have already booked Orders for New Year and it is expected to surpass the sales of Diwali. MyFlowerTree has been the choice of many Big Brands & Corporate Houses for the Customisation, and Curated Collection the brand offers. Moreover, the Brand is ready to Mesmerise its Valuable Customers with its Hand Picked Collection of Cakes, Personalised Hampers, Fresh Flowers, Green Plants and lot more.
2020 – Era of Digital Gifts
MyFlowerTree dedicates an expert team to analyze current market trends & needs of the end consumer. With its creative innovation in digital gifts, it marked a strong demand for Video-Call Guitarists creating a new platform to promote jobs for instrumental artists and singers. E-commerce gifting industry has continuously found its way to impress customers while giving back to society with job generation for delivery boys and freelance artists as well.
Social Media- Boost for Online Gifting
With the heartbreaking geographical distance between Friends and Family, people are dwelling and celebrating moments by sending Special Gifts, Cakes, & Flowers to each other. Besides, rapid usage of Social Media from the last few years among youngsters has driven the gifting market in 2020 with 30% Revenue alone. On Social media, Influencers, Brands & Advertisers have built a place where people find reasons to share special moments and memories to celebrate with their Online Family and Friends. During the time of Lockdown, People Whole-heartedly send Gifts via the online Brand on occasions like Rakhi, Diwali &BhaiDooj. With the bewildering response on such occasions, the expectations for New Year have grown to 3 Times from Social Media.