By A Correspondent

Rediffusion has announced the release of the #KhushiyanOnEMI campaign to promote the EMI through SBI’s debit card facility.

Speaking about the film, Pramod Sharma, ECD & Mumbai Creative Head, Rediffusion Brand Solutions said: “What happens when you have the power of EMIs on your Debit Card? Buying things for loved ones becomes easier than ever. Through three quirky films we have tried to established this fact. SBI is a client that gives your creativity a broad canvas. You have to just paint your best picture. As an agency we have tried our best to do that.”

Initially the films have been released on the digital platform but soon these will be taken to the television to ensure greater reach amongst the intended target group.