By A Correspondent

Days after giving in to the popular consumer demand of bringing back Chicken McGrill burger, McDonald’s India North & East has launched the #McGrillisBack campaign.

Said Robert Hunghanfoo, Head, Connaught Plaza Restaurants: “Chicken McGrill has been one of the most loved menu offerings at McDonald’s. The reaction and desire we witnessed on social media is a true testament to people’s love for Chicken McGrill. With this campaign, we are offering our customers another chance to relive their favorite memories by offering them a menu item that they have been asking us for.”

Added Ashutosh Sawhney, Managing Partner – DDB Mudra Group, North: “Chicken McGrill is an icon. And the icons are timeless. Its teeming fans had been campaigning for its comeback. Therefore, it was only natural for us to make this unbound love for the Chicken McGrill, the fuel for its comeback. The campaign celebrates this very love for the burger in a heartfelt, McDonald’s way so that the fans never have to stop lovin’ it!”