By A Correspondent

The Madras Management Association and Advertising Club, Madras have jointly supported the Annual R K Swamy Memorial Lecture beginning last year. To be held on December 11, it will serve as a tribute to the veteran adperson who played a pioneering role in the growth of the advertising industry in South India.

The inaugural edition saw D Shivakumar, Executive Group President, Aditya Birla Group deliver a talk on “The Future of Consumer Engagement”.  The second edition will have R Seshasayee, Vice Chairman, Hinduja Group talk on ‘Values for the 21st Century’.  Two senior media industry leaders will participate as Guests of Honour.  Gulab Kothari, Chief Editor, Rajasthan Patrika and Ram Sehgal, Past President, AAAI will provide some additional insights on Mr R K Swamy.

Said Shree Prakash P, the President of the Advertising Club Madras: “Mr R K Swamy was the first recipient of the Distinguished Service Award instituted by the club and we think that there is no better way in immortalising a man who redefined advertising in this part of the world and who was synonymous with the industry.”

Added Group Captain Vijaykumar, Executive Director of MMA: “The MMA is indeed privileged to organize the Lecture in memory of R K Swamy who was an outstanding leader and provided bold Pioneering Leadership in the field of Advertising in India. He was the past President of MMA during 1972 – 74 and significantly contributed to the growth of MMA to propagate management movement in this part of the country.

The event will be held at the Management Centre, Madras Management Association at 6 pm on December 11, 2020.