Amazon Web Services and ViacomCBS entered an agreement that makes AWS the preferred cloud provider for ViacomCBS’s global broadcast media operations. As part of the strategic agreement, ViacomCBS will migrate operations for its entire broadcast footprint, which spans 425 linear television channels and 40 global data and media centres, to AWS's cloud.
ViacomCBS will leverage AWS’s infrastructure and cloud capabilities, including serverless, containers, databases, media services, analytics, and machine learning, to build a cloud-based broadcast and media supply chain operating model. This new cloud-based hub will help the broadcaster spin up new channels faster, dynamically assemble live content to optimise delivery over any distribution channel, add image and video analysis to applications, and automate workflows.
ViacomCBS plans to use AWS Elemental media services as well as AWS machine learning technologies, including Amazon Rekognition (AWS’s service that adds intelligent image and video analysis to applications) and Amazon SageMaker, to quickly scale video processing resources, automate workflows, and predict audience preferences. These functionalities will aid ViacomCBS in producing and streaming dynamic content and enabling national and local news distribution on CBSN, CBS News’s digital streaming service.
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