GroupM’s specialized agency focused on driving growth for emerging brands, Motivator, has grown out of the typical media agency mould, driven by its vision to become a Go-to-Market agency that offers all the digital services that new-age businesses and emerging brands require, and in line with that objective, has launched its full funnel eCommerce solution.
Motivator is one of the fastest growing agencies within the GroupM eco-system with more than 50 clients — both Indian and global — across 5 offices, and its full-funnel eCom solution will strengthen its relevance and impact in the marketing marketplace.
This end-to-end eCom solutionincludes eCommerce intelligence & strategy, marketplace onboarding, eCommerce presence & operations management along with media commerce.
Motivator will also facilitate technology and fulfilment support with the help of GroupM & by partnering with WPP
Mausumi Kar, Managing Director, Motivator India, says, “Today the eCommerce agency environment is fragmented into 2 parts. First, the media commerce space which is dominated by large media agencies. Second, the non-media eCommerce services space, which is very fragmented with a plethora of small boutique agencies and in-house teams running the show.
“For most brands, multiple stakeholders are managing the eCommerce business. On top of it, many more partners managing the overall digital marketing. Much gets lost in translation. There is a need for a single stop solution across the board. This is the gap that Motivator wants to plug.”
Saahil Dhariya, Managing Director, Soothe Healthcare, says, “As a company, we keep an adaptable and agile approach to reach our customers. The pandemic presented an opportunity for us to test the waters with eCommerce as a platform and Motivator is a trusted partner for us to dive into this endeavour with.”
Motivator will now also manage the Soothe Healthcare presence across eCommerce platforms; the brand is among its first wins for its full-funnel eCom solution.
It will be recalled that Motivator has been handling the online and offline media business for Soothe healthcare from 2019. The new partnership will enable Motivator to further scale its integrated marketing approach with a full-funnel view and create long term value for the brand.
The agency is responsible for through-the-line marketing on eCommerce platforms starting from listing and cataloguing the product to promotions and finally making the sales. With the use of 9 leading platforms, Motivator has ensured that its brands see the positive delta in sales and become profitable in the eCommerce universe.
On the win, Mausumi says, “With the change in the path to purchase journey and high migrations to Ecommerce during COVID it has become very critical for brands to be able to leverage these new sales channels in their favour. Seeing our maiden effort showing promise and great returns make us proud.”
