You would like to read
- Akshay Kumar launches TheBlacklover Brand As Wearing Black Is A Lifestyle
- e-Trio gets a shout-out from Mr Wonderful
- India's youngest influencer Krina Gindra's mantra towards success revealed!
- Edtech startup uLektz develops video communications solution for live online classes in partnership with Alcatel-Lucent Enterprise
Mumbai (Maharashtra) [India], December 9 (ANI/NewsVoir): Actors Akshay Kumar and Rana Daggubati today announced that they are coming together to create India's first influencer led online market place called - Socialswag.
Poised to take over India's digital world by storm, the app is set to be launched nationwide in February 2021.
Socialswag is a new age platform that will enable consumers to connect with - celebrities, influencers, bloggers and other inspirational individuals, through personal interactions and learning forums. By combining entertainment and learning, the app will enable interactions in multiple ways- masterclasses, live-chats, shout-outs, virtual selfies to name a few.
"I have seen so many opportunities in the digital domain this year and I believe being able to connect with fans through this platform with some of our products like my Masterclass or a Virtual Selfie will give not only me, but all my peers an additional opportunity to closely connect with fans in these changing times," said superstar Akshay Kumar, talking about the app.
"This is a very fast growing space and I'm super excited to be partnering with Akshay sir. We will bring the best of sport, entertainment and vocational opportunities to this platform and look to make it best in class. Our launch with our first few products will be in the first quarter of next year and the team is working towards making the fan experience a unique one for the global Indian audience," said Rana Daggubati, commenting on this new venture.
Socialswag is designed to focus on two aspects - education and entertainment. While there have been many fan engagement apps successfully launching in the market over the last few months the coming together of these two superstars promises to deliver a unique experience to the consumer.
This story is provided by NewsVoir. ANI will not be responsible in any way for the content of this article. (ANI/NewsVoir)
DISCLAIMER
Dear Reader,
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.
Digital Editor
